This is the second post in a series that I am writing for my class, Practice Management. For an introduction go here. To read about my definition of success, go here
For my Practice Management class, we have to describe the 3 things we are most likely to do after graduation and label them Options A, B, and C.
Regardless of what I do immediately after graduation, my ultimate goal is to move to southern Oregon and open up my own practice there (more on that in Option B).
I started at Bastyr in the MSAOM (master of science in acupuncture and Oriental medicine) program, but last spring, I dropped the herbs program after completing the 3 quarter Materia Medica class, and I am now in the MSA (master of science in acupuncture) program. Although I love herbal medicine, I have struggled with Chinese herbs. For my personal health, I gravitate toward western herbal remedies rather than Chinese. Western herbs just make more sense in my brain (I haven't been able to pinpoint why this is).
In most states, including both Washington and Oregon, it is not currently necessary to have taken Chinese herbs in order to practice acupuncture. It is, however, required in order to practice in California. Although I am not planning on living in California, I must take into account the fact that Oregon and California are neighbors. Plus, I've found that life has a tendency to ignore my plans, and I can't guarantee that I'll never move to the Golden State. On top of that, it is always possible that Chinese herbs will become required in Washington and/or Oregon.
All that is to say that although I don't particularly want to, I feel that I should finish the herbs program starting with Formulations 1 this spring. If I continue with the herbs program, I will be in class part time until December 2013.
If I go with Option A, my plan is to get my certificate in Chinese herbs. This summer, in order to have enough credits to still be eligible for financial aid, I will also take the massage intensive course. I would like to be an LMP (licensed massage practitioner) in addition to an acupuncturist in order to have a wider variety of services to offer to my clients. I am drawn to massage and appreciate the different techniques taught in the program. The requirements for getting a massage license in Oregon are very similar to those in Washington, and I would not need any additional classes when I move there.
Taking herbs and massage will give me a cushion between graduation and having to rely on my practice to completely sustain me. If it takes a while for me to receive my licence after graduation in June, being in class and receiving financial aid will take the pressure off of not having a job. I will be able to start off slowly and grow my practice with fewer stressors. It will also enable me to put off starting to pay my student loans.
If I go this route, as soon as I get my license, I plan on renting space in someone else's practice for 1 or 2 half days to start off with. I would like the practice I work in to not be solely an acupuncture practice in order to increase the potential for referrals. Possible types of practice include chiropractic, naturopathic, or massage practices. I would like the practice to be located in Seattle in Queen Anne, Fremont, Ballard, or Wallingford, although I would consider options in other Seattle neighborhoods north of downtown. Ideally, I would start off having 1 patient per hour that I am working. Once I have finished with the herbal certificate program, I'll move to Oregon.
My ideal client would be one who is dealing with emotional problems and the complications that arise from them. I am particularly fascinated with how emotional issues manifest in the physical body and would love to focus my practice on that area. I would like to treat patients with anxiety, stress, depression, PTSD, and possibly even more complicated psychiatric disorders such as bipolar disorder, dissociative disorder, and schizophrenia, although my experience in those areas is extremely limited. Because there are a lot of physical issues that arise from emotional problems, I am also interested in treating things like IBS, fibromyalgia, hypertension, GERD, and chronic pain. On the flip side, I would also like to treat the emotional problems that are caused by chronic disease.
In my practice, I plan to offer a combination of sound therapy (acutonics), massage, acupuncture, and aromatherapy. I want my patients' experiences from beginning to end to be soothing and relaxing so that it becomes a peaceful refuge for them and something that they look forward to. I want it to feel more like they're going to the spa than to a doctor's office. To that end, I would like to start off renting a space in a practice that has a similar outlook as I do, a comfortable waiting room, soothing lighting, and cozy practice rooms.
In this scenario, my definition of success will start out very small. Having enough patients that I can pay the rent for my practice, plus a little extra would be enough. As time goes on, I would consider success to be getting busy enough that I need to increase the amount of time I'm practicing until I'm eventually able to support myself through my practice.
I can't honestly say that this plan excites me. It satisfies my practical nature and strikes me as being responsible and reasonably safe (as safe as one can get when opening a business). It would enable me to stay in Seattle for a little while where I have a huge network of friends, family, and acquaintances who could become patients and/or refer people to me. If things work out well, it could give me some cushion to make a transition to a new location more comfortable.
My biggest concern with this plan is that if my practice does well, I will have a difficult time uprooting myself and moving to Oregon. I am already pretty well entrenched in Seattle after living here for 7 years, so getting even more settled here will make such a big change hard. I have been wanting to leave Seattle for most of the time I've lived here, and I don't want to feel like I'm stuck here. I also kind of feel like this is a cop out. It seems that it's the easy option, rather than what I want to do. Being responsible is all well and good, but shouldn't I be doing something that excites me? This option (as well as the other 2 options) scares me because opening up my own practice is a big risk. I don't want to be one of the many new acupuncturists who fails within the first 5 years.
To proceed to the next post in the Practice Management series, click here.